BYJU is one of the well-known and largest Ed-tech companies in India. Within a short time, the company has established itself very well in the Indian market. There are many things that we could attribute to its success. One of the reasons is its well-curated and strategic marketing ads. Especially SRK has been working with BYJU as a brand ambassador since 2017.
Based on reports, BYJU is paying nearly 3-4 crores per year for Bollywood khan for his efforts. However, recently Shah Rukh Khan’s name is circulating all over social media for the wrong reasons. Shah Rukh Khan’s son Aryan Khan was recently arrested in a drug case.
The case is taking new turns day by day. A metropolitan magistrate’s court in Mumbai has denied bail to Aryan Khan. However, his involvement in the drug case is not confirmed. But the WhatsApp chat of Aryan Khan is incriminating. For that reason, he is still in NCB’s custody. Whereas his parents, Shah Rukh Khan and Gauri Khan, were absent during the bail plea.
As Aryan Khan’s father, Shah Rukh Khan, also facing the consequences of the situation. Shah Rukh Khan has been trolled on social media platforms heavily for his parenting. Many memes appeared on the internet poking fun and taking advantage of the situation. Shah Rukh is a well-reputed Bollywood celebrity in India. But the current circumstances have affected his reputation very badly.
He remained silent for this entire time. The family might be going through some traumatic experiences right now. However, day by day, things are getting worse. After social media judgment and hassle, now one more new came to light.
Based on reports, BYJU has presently stopped all the promotional ads featuring Shah Rukh Khan. He has been the brand ambassador of BYJU and promotes the ed-tech platform on various platforms. BYJU has become quite popular and builds its credibility and authority in the Indian Market. In all that, Shah Rukh Khan’s involvement has played a crucial role.
However, Shah Rukh Khan, along with BYJU, has been trolled on Twitter because of Aryan Khan’s case. Many people commented on his parenting skills and brands association with him will affect the reputation of BYJU’s.
BYJU”s is an ed-tech platform whose users are mainly youngsters and children who are attending college and schools. So people took that to their advantage.
Shah Rukh Khan’s son Aryan Khan’s Influence could affect the BYJU’s user base. So BYJU has silently pulled off all the ads featuring Shah Rukh Khan. However, it has not made any official statement about its sudden decision. Neither Shah Rukh Khan also reacted to the matter.
So people are making their own theories about the issue. BYJU might restart the ads once the Aryan Khan’s case gets resolved or it might cut Shah Rukh Khan completely from the brand ambassador has to be seen. But one thing was can say with utmost certainty that Aryan Khan’s involvement in the case is affecting the entire family’s reputation. Hopefully, Shah Rukh Khan and Aryan Khan will bounce back from all these unfortunate situations.
