Alia Bhatt New Ad Questions the Status Quo of Kanyadan

As wedding season is coming up, every bridal wear brand is getting ready to maximize its sales and reach. One of the best ways to do that is through advertising and marketing. Manyavar, a bridal wear brand, created a new ad featuring Bollywood actress Alia Bhatt. Which is getting heavy attention on social media platforms. This new ad became the latest controversy. 

Alia Bhatt’s ad’s main objective is to change the status quo of Kanyadan. The ad is getting both negative and positive comments. Looks like the debate has got a little heated, especially with the Hindu viewers. Let’s know the details of it clearly. 

In the new ad, we can see that Alia Bhatt sitting in Mandap to get married. She reveals her internal opinions about her family members. Though they love her unconditionally, at the same time treating her as someone who is temporarily staying with them. She also recalls her family saying that one day she will go to her permanent family. In the end, the question of the wedding ritual of kanyadan, and says “Am I a thing to do be donated”.  Overall, the new ad questions the status quo of Kanyadan. 

However, the ad ends on a happy note her mother-in-law and father-in-law their hands to give away their son as well. Along with a message of Kanydan to Kanyamaan. With a big happy smile on everyone’s face, couples get married. The ad was created by Abhishek Varman for the bridal wear brand, Manyavar. The ad video was published by moheyfashion’s official handle. Where it received mixed responses from viewers. 

Alia fans and women have appreciated the video and creativity behind it. Because the ad was very relatable to them. Every one of them has felt like this at some point in their life. Though their families love them with full heart, yet they feel somewhere that they are being treated as temporary members of the family. In that point of view, girls have appreciated this ad very much and shared their love on social media platforms. 

Whereas the new ad also mocks the Hindu tradition of Kanyadan. That’s where people got angry. Many of those disappointed viewers took to social media to call out the ad. Many called out the brand’s audacity to challenge and question the Hindu wedding ritual. Some even questioned why Kanyadan is not right, whereas they celebrate the Christian style of marriage. 

The debate didn’t settle there. It went too far when some users started criticizing Alia personally. They made remarks about her lover Ranbir Kapoor and her dad. That’s how the bridal wear brand ad landed itself into a nasty controversy. 

People even started boycotting the Manyavar hashtags. Mainly the reason for this is targeting the Hindu wedding ritual Kanyadan in the latest ad. However, it is common for brands to face such criticism at the earliest of any new ad. Not everyone perceives the ad the same way that it was intentioned for.