Every company in the market depends on marketing for expanding its reach and attracting customers’ interest. There are millions of ads that have come out over the years. However, there are some brand ads that are so iconic that we still remember them as fresh as they were released yesterday. One such ad is Cadbury’s iconic ad created by the ad agency Ogilvy.
Until that ad, the perception was chocolates are for children only. But when that ad hit the market, every old perception about chocolates had broken. Cadbury has revolutionized the candy market with its iconic ad. After nearly 27 years, the brand recreated its iconic ad and citizens can’t get over it.
Cadbury dedicated this new ad to women, who are breaking all barriers in every field. The ad was made to celebrate and recognize today’s women’s efforts in achieving their dreams and inspiring the world. Cadbury ended the ad with the message of #GoodLuckGirls. The ad not only wins the hearts of market experts, but also social influencers, artists, and activists.
The ad went crazy viral on social media platforms. It has been circulating the internet since it is published. Everyone appreciating the creative heads behind this masterpiece. Because recreating such an iconic ad is not an easy thing. First of all, you should not spoil the feeling of the old. At the same time, you should deliver something that appeals to new expectations without ruining the old one’s reputation.
Cadbury, without a doubt, has nailed the new version of its iconic ad. The ad not only brought back all the past memories but also gave a refreshing feel with a great message. If you haven’t checked the ad, you should check out both the ads new one, and the old one.
For all those who haven’t had a chance to take a look at this ad, here you go. The ad starts with a man, eating a Cadbury chocolate bar in suspense. Because his friend or girlfriend just hit the ball in the cricket match. Where the match was in a critical moment, where she needs a six to win the match. As she hits the ball, the ball gets into the air. Suspense begins. Luckily the ball falls outside the line, making the strike a six.
Immediately, her boyfriend, who was eating the chocolate bar, gets nostalgic. With full of happiness and excitement, he runs into the cricket field with an adorable dance. Then both of them celebrate the success with a bite of Cadbury chocolate bar. The magic didn’t end there, Cadbury’s creative caption is worth admiring.
Its captions read “Join Cadbury Dairy Milk in celebrating and cheering for our girls, who are making spectacular success stories all over the world. Adds a #GoodLuckGirls #KuchAchhaHoJaayeKuchMeethaHoJaaye. The ad has won many hearts on social media platforms. They have flooded social media with praises and congratulating the brand for its beautiful message.
Though both ads consist of the same scenes and background song, Kuch Khass hai, sung by Shankar in 1994. The new ad is worth watching and sharing.
